Opposites Attract is a single book about design in the Netherlands of a larger series analyzing the Netherlands through the eyes of foreigners titled HUB Holland HUB.

The project was initiated under the guidance of Willem Henri Lucas and in collaboration with the Consulate General of the Netherlands, Los Angeles. A logo representing the series was created in collaboration and covered topics such as Dutch design, music, cinema, television, food, desserts, fashion, politics, and more. Posters were hung next to each book for the presentation of the series.